Rory Scranton Photographer | Director
Full-frame shot of the L.L.Bean rain jacket display, commercial photography by Rory Scranton for a retail display campaign.

The product didn’t need to be seen.

Wide establishing shot from the L.L.Bean rain jacket shoot, commercial photography by Rory Scranton.

It needed to be wanted.

Detail of L.L.Bean logo and zipper pocket on an orange and grey rain jacket.
Black jacket cuff with TEK O2 label, rain droplets on fabric.
Laughing hiker in a black rain jacket hood, rain falling.
Backlit black rain jacket hood, sun through rain.
Black jacket cuff with TEK O2 label, hand adjusting hood, rain.
Rain through pine branches, jacket blurred in the background.
L.L.Bean logo on blue jacket chest, rain droplets on fabric.

Every image has a job.
This one wasn’t selling the product.

In most campaigns, the product carries the story.
In a retail environment, the product is already there.

Close-up of the L.L.Bean logo on a navy rain jacket chest, rain droplets on fabric.
Close-up of a TEK O2 label on a black rain jacket sleeve, rain droplets on fabric.

The product wasn’t competing for attention. The customer was.

The photography had one job: stop someone long enough to imagine themselves outside, long enough to want to pick it up.

Close-up of a hooded navy L.L.Bean rain jacket in the rain, brand tag visible at the collar.