Full-frame shot of the L.L.Bean rain jacket display, commercial photography by Rory Scranton for a retail display campaign.

The most important work happens before the camera is ever raised.

Full-frame shot of the L.L.Bean rain jacket display, commercial photography by Rory Scranton for a retail display campaign.

The most important work happens before the camera is ever raised.

The Destination decides the route

Rainy outdoor commercial photography scene.
Outdoor apparel campaign photograph.

Light doesn’t wait. Neither does the work.

The plan was simple. Follow the sunrise.

Black jacket cuff with TEK O2 label, hand adjusting hood, rain.
Black jacket cuff with TEK O2 label, hand adjusting hood, rain.
L.L.Bean logo on blue jacket chest, rain droplets on fabric.
L.L.Bean logo on blue jacket chest, rain droplets on fabric.
Laughing hiker in a black rain jacket hood, rain falling.
Laughing hiker in a black rain jacket hood, rain falling.
Backlit black rain jacket hood, sun through rain.

We didn’t cast someone to look at home on a horse.

Close-up of the L.L.Bean logo on a navy rain jacket chest, rain droplets on fabric.
Close-up of the L.L.Bean logo on a navy rain jacket chest, rain droplets on fabric.
Close-up of a TEK O2 label on a black rain jacket sleeve, rain droplets on fabric.
Close-up of a TEK O2 label on a black rain jacket sleeve, rain droplets on fabric.
Close-up of a TEK O2 label on a black rain jacket sleeve, rain droplets on fabric.
Close-up of a TEK O2 label on a black rain jacket sleeve, rain droplets on fabric.

We cast someone who already was.

And the reins were held loose enough for something real to happen.

And the reins were held loose enough for something real to happen.

Close-up of a hooded navy L.L.Bean rain jacket in the rain, brand tag visible at the collar.

I MAKE LUCK SOMETHING YOU CAN PLAN FOR.

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RORY SCRANTON

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RORY SCRANTON

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